A custom regimen for every hair type. The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care. Essential Haircare is the perfect expression of our strong belief in sustainable beauty. 

The products in each family contain an active ingredient from the Slow Food Foundation centre for Biodiversity. Each family’s ingredient has its own story, face and name from those who cultivated them with personal care and dedication. The Centres are maintained by producers who work to preserve and maintain traditional products that are at risk of extinction, with the aim of protecting unique plant species, local traditions and craftsmanship.